Emerging from 2023: #1 Market Share
“I called because every minute counts on this issue” – Adam Havey.
No wonder John Birney, who called me back right after our conversation this morning, said: “Adam Havey…one of my all time FAVORITES! Great kid…BTW – I’m a Fentanyl Uncle. My son’s favored younger cousin David Passeno died of Fentanyl last year.”
Regarding your “every minute counts” quote, Sandy Snodgrass, the “Mother” of Bruce’s Law (CC’d, PDF at bottom) replied “Now THAT’S a good statement!” Also CC’d is Bob Carey, head of the 501c3 National Defense Foundation who has opened the DC High School doors for our already proven High School presentation via a junior ROTC program.
This concept is as simple as our phone call today. The power question is “How do we set up ‘The most important High School Assembly EVER’ to 25,000 High Schools in 2023?”
The answer is strategic organization in all 50 States to enlist eager, willing Bereaved Parents (very important) to deliver the message. This outlet universally allows them to make their child’s life still have an impact. The heart of that message is the 1) “Dead On Arrival” movie, (also available in Spanish), 2) our own personal story of loss, 3) a promise to each other to stay clear, and 4) an very engaged Q&A. Done. That’s it. The impact is massive as all feedback has indicated. Just last night – nine High School presenters on a zoom call run by Song For Charlie shared their overwhelming positive response. All were bereaved parents. Said one grayish haired, tall dad presenter: “I tell them I’m not a doctor or with law enforcement. I’m just a dad who lost his son to Fentanyl poisoning.” He continued “The second I announce that, you see them put their cell phones down and look me right in eyes, which they confirm for themselves are sad eyes.”
For example, San Diego County and LA School Districts have already mandated this program from VOID founder Jaime Puerta, the fourth parent (of Daniel) seen in the 21 minute film. I spoke to Jaime today and both he and I were contacted by Congresswoman Cathy McMorris Rodgers (Head of DEA Oversight) in the last two days regarding this awareness education to High Schools. Last week Bob Carey had breakfast with her when she stated “Fentanyl is my #1 priority.” This presentation IS the definitive best program. It’s pretty much THAT movie delivered by an in person bereaved parent. Simple.
We’re asking Emergent – already the “Kleenex” of Naloxone via its NARCAN brand – to sponsor us until Sandy’s pioneering “Bruce’s Law” is able to yield grants for such an endeavor after 6 months. Until then, we’re self funded – and more limited.
The Big Win for EBSI: Hikma’s Kloxxado has already initially engaged Sandy, who prefers their 8MGs option. Sandy is the tip of the spear politically to solving this problem. Emergent continues to lead (WSJ, NPR) for the bipartisan group of politicians who asked seven makers of Naloxone to make it “over the counter” available.
By sponsoring Fentanyl Fathers, provided we satisfy Sandy’s concern about 4mg vs 8mgs, we will move to make NARCAN exclusively available after each assembly. NARCAN will come across as an only choice, avoiding endorsement directly but seeding the market to help Emergent “emerge” as the clear market share leader. Done right nationally, this will not be overcome as we’ll be the only assembly on the subject. I will work to include the successful engagement of VOID as well as Song For Charlie to make NARCAN the available overdose reversal medication after future assemblies.
We will be heavy on data and documentation research – headed by a key Fentanyl Fathers’ consultant – a young medical community member assemblies tend to trust more – Doctor Jack Swan, DO, Drew’s brother. As we look to scale in Q3 and Q4 still in 2023, phase two will be regional and phase 3 will be national. These assemblies will likely remain very high profile as multiple media outlets and politicians will always be invited.
Below are details of this $97,500 ask to be a tax deductible donation to the National Defense Foundation for purposes of Fentanyl Fathers.
We feel it’s a clear competitive advantage for Emergent – and the right thing to do. Perhaps you’ll agree if you are able to attend the January 9th Brother Rice Assembly – a filmed, VIP and Media attended Fentanyl Awareness major event.
Details below. I will text your cell phone that this letter is in your in box and remain available to you via my cell at 248 667 2722. Otherwise, I will try you again Tuesday in the office.
Greg Swan, Brother Rice class of 1980
What: Three phase launch for a vital NARCAN distribution channel into America’s 25,077 High Schools (23,872 public and 1,205 Catholic) via full student body assembly.
The Problem: The slaughter of 107,622 young Americans in 2021 via overdose resulted in only 1/3rd of High School students becoming aware of fentanyl’s fatal risks. While a few local bereaved parents have started awareness campaigns in their area, NO ONE has stepped up and determined to cover EVERYONE until Fentanyl Fathers.
The Solution: All School Assemblies must see this 48 minute Fentanyl Awareness program. “Just the facts, Ma’am.”
Presenters: FentanylFathers.org in partnership with Bruce’s Law, AK Fentanyl Response, the National Defense Foundation, Song For Charlie and VOID, under advisement of “MADD President Colleen Sheehey-Church’s husband” Skip:
Investment: $2,000 per school, $94,000 total in first 6 months + $3,500 AK and DC travel expenses = $97,500 total.
Phase 1: Three pilot areas – East Coast, West Coast & Midwest – starting with Catholic* High Schools: SE Michigan – 24, Anchorage & Fairbanks Alaska – 5, Washington DC – 18.
Cost considerations included in estimate:
1.5 hours to schedule assembly.
1 hour travel time to and from locally.
1.5 hours presentation.
30 Hours for Curriculum Development
50 Hours for Administration
25 hours for Website Development and maintenance
45 hours research & data compilation of before and after opinions of students.
Hourly rate of presenters.
Alaska Travel: $4500
DC Travel: $3500
Washington DC | ADW (18):
- Archbishop Carroll High School
- Bishop McNamara High School
- Brookewood School
- Connelly School of the Holy Child
- DeMatha Catholic High School
- Don Bosco Cristo Rey High School and Corporate Work Study Program
- Elizabeth Seton High School
- Georgetown Preparatory School
- Georgetown Visitation Preparatory School
- Gonzaga College High School
- Our Lady of Good Counsel High School
- Saint Anselm’s Abbey School
- Saint John’s College High School
- Saint Vincent Pallotti High School
- St. Mary’s Ryken High School
- Stone Ridge School of the Sacred Heart
- The Academy of the Holy Cross
- The Avalon School
Detroit MI | AOD (24):
- Academy of the Sacred Heart (Bloomfield Township)
- Everest Academy and High School (Independence Township)
- Notre Dame Preparatory School and Marist Academy (Pontiac)
- Our Lady of the Lakes Catholic School (Waterford Township)
- Shrine Catholic Schools (Royal Oak – My Sister – Joanne Swan Jones is “Head of Schools”).
- Austin Catholic High School, Ray Township (84 enrollment, co-ed)
- De La Salle Collegiate High School, Warren (786 enrollment, all boys)
- Regina High School, Warren (399 enrollment, all girls)
- Bishop Foley Catholic High School, Madison Heights (321 enrollment, co-ed)
- Brother Rice High School, Bloomfield Hills (639 enrollment, all boys)
- Detroit Catholic Central High School, Novi (1,069 enrollment, all boys)
- Marian High School, Bloomfield Hills (481 enrollment, all girls)
- Mercy High School, Farmington Hills (817 enrollment, all girls)
- St. Catherine of Siena Academy, Wixom (178 enrollment, all girls)
- St. Mary’s Preparatory, Orchard Lake (516 enrollment, all boys)
- Shrine Catholic High School, Royal Oak, Michigan (256 enrollment, co-Ed)
St. Clair County
- Cabrini High School, Allen Park (435 enrollment, co-ed)
- Detroit Cristo Rey High School, Detroit (311 enrollment, co-ed)
- Divine Child High School, Dearborn (827 enrollment, co-ed)
- Gabriel Richard Catholic High School, Riverview (284 enrollment, co-ed)
- Loyola High School, Detroit (138 enrollment, all boys)
- University of Detroit Jesuit High School, Detroit (743 enrollment, all boys)
Alaska Catholic High Schools (5):
Monroe Catholic High School (northern most Catholic High School in the Americas).
Catholic Schools of Fairbanks
Immaculate Conception School
Highland Academy (Bruce’s Alma Mater)
CONTACT: Father of the late Drew Swan
Greg@GODclick.com | Mobile | 248 667 2722 | Note: FentanylFathers.org and Greg@FentanylFathers.org are under construction and will be up by Christmas.
Success: “I VOW to NEVER TRY so I will NEVER DIE from FENTANYL.”
*Detroit’s Archbishop Allen Vigneron, as Vice President of the USCCB.org has the immediate power to mandate all AOD – and NATIONAL – Catholic School assemblies.